What’s in a Name?

What’s in a Name?

“What’s in a name? That which we call a rose by any other name would smell as sweet.” So says Shakespeare.

You know I really don’t think I actually named this company. I mean of course I named it but, spiritually speaking, it was all the Holy Spirit.

Here’s how I know: it came like lightening. It seemed perfect. It was blissfully simplistic.⁠

And then …⁠

I thought it was too simple. I went round and round. But God is patient.⁠

And when I came back to “Look Up” I realized just how good God is at naming things. What a wonderful message of remembrance, hope and joy.⁠

No matter what, we look UP. This simple gesture of the eyes speaks of your inner hope and faith that all shall be well.

And that you are never alone.




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